Jennifer de Leon

Jennifer de Leon

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PROFESSIONAL SUMMARY

 

I am Seattle based Art Director/Senior Designer with 16 years of experience working in diverse industries from finance, publishing, fashion to food & wine. Guided by the belief that design is an essential problem-solving tool, that bridges the relationship between ideas and results. I am a highly motivated individual with the proven ability to collaborate cross-functionally and spearhead integrated marketing solutions through single or multi- brand campaigns.  Ensuring that each client's visual strategy and brand identity are effectively communicated with purpose the has emotional resonance is my steadfast commitment. My dream scenario is a collaborative space that brings creative people together with spanning disciplines to make emotionally rich and impactful work. Everyday I work to shift mindsets and inspire innovation. On my days off… You’ll find me exploring all the beautiful places this great big, wonderful world has to offer.

 

WORK HISTORY

 

Creative Consultant/Art Direction

Concept Entertainment Group, Scottsdale, AZ

• Reviewed the existing work, evaluated client needs, and set priorities to meet deadlines for delivery of compelling designs.

• Collaborated with the Marketing Director to provide counsel and art direction for marketing materials.

• Produced engaging design concepts and collateral for social media, website, print & digital platforms.

• Organized creative brief and design production processes to manage efficiencies and expectations.

• Contributed to campaign strategy development.

• Ensured that the clients' marketing initiatives had been conveyed and their established high standards were met within an environment of ambiguity.                            

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Senior Designer & Production Manager

Restaurants Unlimited, Inc, Seattle, WA

 

• Art directed, conceptualized & designed all marketing collateral for 22 brands & 40+ restaurants.

• Oversaw and mentored interns, junior designers and contract graphic designers for their career development.

• Translated strategy and campaign concepts into pitch packets.

• Managed and developed all phases of design and deliverables through the campaign life-cycle.

• Worked directly with the Marketing Director and leadership team to brainstorm, strategize and mitigate potential issues.

• Worked across teams and synthesized feedback and input from marketers, copywriters, and designers.

• Blueprinted an accelerated design process that produced a 33% reduction in time spent per project.

• Refined protocols and efficiencies for creative process.

• Scheduled, managed and produced creative briefs.

• Utilized branding concepts to create a visual identity for RUI.

• Coordinated with printers, vendor designers and preflight techs to arrange production & delivery of digital and printed marketing collateral.

• Sourced photographers and works directly with crew to art direct photo shoots.

• Assisted with marketing strategy and marketing initiatives to better promote restaurants to public.

 

Freelance Graphic Designer

TLAMS Services, Los Angeles, CA

 

• Developed and implemented strategies for design materials with various clients,  while ensuring culture and products were effectively communicated and marketed to the right channels, with a focus on maintaining budget limitations.

• Developed collateral, such as brochures, banners and signs.

• Met with clients to present mockups and gather information for final execution of projects.

• Contributed design ideas in early planning stages with clients and project managers.

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Art Director

Capital Network Inc., Burbank, CA

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• Generated effective visual branding for our clients through strategic designs websites, logos and promotional content.

• Created and improved the look and feel of Capital Network's 3 websites, support        materials, related products and promotions.

• Applied core knowledge to effectively and promptly communicate sensitive or technical information while adhering to regulatory and corporate privacy guidelines.

• Researched industry trends and evaluated competitive products.

• Anticipated design issues and proactively developed effective solutions.

• Fostered a highly communicative and collaborative team culture.

• Collaborated with production teams on task list creation to meet overall project goals.

• Developed artistic visual products while working within defined technical constraints.

• Mentored and developed junior designers on creative processes.

 

Intern Graphic Designer, Freelance Graphic Designer

Mountaineers Books, Seattle, WA

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• Worked with Creative Director and Senior Designer on magazine and ad layouts.

• Met with customers to present mockups and collect information for adjustments.

• Applied knowledge of Adobe Suite to create high quality images.